Innovation, Startups and Technology

The Innovation HUB
from Iberia

Welcome to Iberia's Innovation HUB

Here, you are part of the change

For more than a decade, we have been transforming the way we understand aviation, with a focus on you, sustainability and technology. We collaborate with the best partners and take advantage of the latest technological trends to offer you a unique, personalized and connected experience.

Innovation and transformation at Iberia involve working together with everyone in the company, collaborating with external agents and with the countries we fly to. We use emerging technologies and new approaches to solve the challenges of the airline and tourism industry. This approach allows us to complement our internal capabilities with innovative ideas that come from outside the company.

The Iberia Innovation HUB works in direct collaboration with IAGi, the innovation vehicle from IAG and the rest of the group's airlines.

Learn more about the HUB

Startups and ecosystem

We partner with startups and emerging companies to test and expand new solutions through our innovation programs.

New products

We design and develop innovative solutions both for the customer experience and for our internal operations.

Research

We explore the market to understand the needs of our customers and look for emerging technologies that can help us build new products, services and business models.

Digitalization and AI

We implement digitalization and artificial intelligence technologies to optimize our processes and improve decision-making.

Find out what we do

Our vehicles

We have reference platforms and alliances that allow us to accelerate and scale technologies with the best partners.

Get to know the vehicles

Why work with us

Iberia's Innovation HUB seeks to collaborate with the best innovative agents to generate a greater impact on the business.

Innovation HUB

Recognized innovation vehicles

We have several of the most recognized innovation vehicles in the fields of aviation and sustainability. We have extensive experience accelerating startups with high business value.

Global network and customers

We have a network of more than 140 destinations in 48 countries where we can carry out concept tests. In total, more than 30 million customers travel with us every year.

Access to industry experts

Our participation goes beyond proof of concept. Startups work with our industry experts, who share their knowledge and network to help scale their business.

Access to infrastructure

We offer our technological power and make available to startups the use of our industrial assets and our network for carrying out pilots and concept tests.

We are part of IAG and oneworld

We are part of IAG, one of the world's leading airline groups, along with British Airways, Vueling, Aer Lingus and Level. We are also a member of oneworld, a leading airline alliance that facilitates travel to more than 1,000 destinations in 170 countries, providing benefits such as mileage accrual and redemption between partner airlines and lounge access.

Some of the data from our activity

+5

vehicles

+30

startups we have collaborated with

+20

developed products and services

Our partners

Boosting the innovation together

We work with the best partners.

What our partners are saying

Stories that drive the change

Portfolio

"Iberia demonstrates strong innovation leadership within IAG, especially when it comes to collaborating with start-ups. They are committed to testing new technologies and solutions, and scaling those that deliver impact. They are a great partner for start-ups with solutions that have the potential to transform aviation."

Nisha Basson-Mugnier

Innovation Principal

IAG

“Collaboration is a fundamental lever for growth. At Moeve, we seek to maximize our impact by connecting with key ecosystem agents. Iberia is one of the best travel companions we have towards the energy and digital transition!”

Estela Vilches

Head of Open Innovation

Moeve

“Thanks to Patio Campus, which facilitates the connection with key agents of the innovation ecosystem, we have started collaborating with Iberia on key challenges such as circularity, working on innovation squads and exploring new business models.”

María Barrié

Director of Innovation and Consumer Engagement

L'Oréal

“The alliance between Hablalo and Iberia represents the beginning of a new standard of accessibility in the industry, led by one of the most important airlines in Europe and Latin America.”

Mateo Salvatto

CEO & co-founder

Asteroid

“Open innovation is about collaborating, and that is the essence that unites Iberia with all the members of All4Zero; embracing innovation across different sectors and disciplines to achieve common objectives in decarbonization and the circular economy.”

Sandra Blázquez

Head of Margin Optimization

Repsol

“The collaboration with Iberia on IAGi Accelerator has been an incredible boost for Beder. Their commitment to innovation has allowed us to effectively develop disruptive solutions, something fundamental to our success and growth.”

David Lerma Cortés

CEO Beder

Beder

“Collaborating with Iberia has allowed Technis to contribute its experience in the aviation sector. Together we manage spaces in an intelligent way, optimizing and improving the customer experience.”

Jean-Baptiste Biolay

General Manager

Technis

“Our alliance with Iberia not only drives the evolution of our technologies, but it also allows us to explore new horizons in innovation. Together, we have succeeded in developing solutions that enrich the customer experience.”

Diego Cachero

CEO

3D Seatmap VR

“Collaborating with large corporations is challenging for startups due to complex processes. However, our experience with Iberia has been exceptional: an innovation team that streamlines processes and a digital team that implements solutions quickly and efficiently.”

Iñigo Valenzuela

CEO & Founder

Smartvel

The Innovation HUBfrom Iberia