Mi Iberia
To access this new Iberia space, the customer just has to go to www.iberia.com and log in. With Mi Iberia, customers can manage their reservations more easily, include their regular travel companions to expedite future bookings, check their Avios balance, see the Elite points needed to level up or get inspired to choose their next trip, among many other options.
In addition to the improvement in the customer experience, the new “My Trips” section makes it easier for users to collect the most interesting and curious data since it was registered in the program: kilometers traveled, the most used plane, or even the number of laps it has taken to the world with the company.
Objectives
01
Give Iberia customers access to the entire service ecosystem
02
Helping customers manage their trip with Iberia
03
Provide an area of inspiration to prepare your future trips using AI
Impact
1000%
increased usage time thanks to the new area
+400%
more actions in each session by customers
+12M
of customers have received their Iberia Pass
