Exploring New Forms of Circularity
Gravity Wave
Gravity Wave
Together with Gravity Wave, we collect plastics from the Mediterranean Sea and its ports and transform them into useful objects, exploring new forms of circular economy
In this first initiative, we have removed 1,600 kilos of plastic from the Spanish coasts and turned them into 1,600 coasters.
The coasters will be distributed during exclusive wine tastings for our Iberia Club customers. The goal of this initiative is to raise awareness among our clients about the importance of giving waste a second life.
Objectives
01
Experiment with innovative circular materials
02
Give a second life to ocean plastics by turning them into practical and reusable products
03
Integrate sustainability into experiences that create value and closeness with our customers
Impact
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Working with the Iberia Innovation team on this pioneering circular economy and marine conservation project in aviation can inspire the industry to connect more with the sea. We appreciate the opportunity and believe that this pilot is just the beginning of a lasting partnership to protect seas and oceans from the air.
Julen Rodríguez
co-CEO
Gravity Wave
