Improving conversion using reels

Beder

Beder
Beder is defined as a mix between TikTok and Tripadvisor. Your solution can help drive customer engagement at the top of the funnel, using compelling content to drive online sales conversions.
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With the help of Iberia, it has developed a platform to make this content accessible to other tourism players by opening its B2B line. Attracting a young audience and motivating their purchase decision through content specifically designed for them is key. To achieve this, a platform powered by artificial intelligence was implemented, which allows Iberia to optimize the user experience through the discovery of personalized and relevant content.

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Impact

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“The collaboration with Iberia has been an incredible boost for Beder. Their commitment to innovation has allowed us to effectively develop disruptive solutions, something fundamental to our success and growth.”

David Lerma Cortés
CEO
Beder

Collaborations with startups

Aiir Innovations

The collaboration with Aiir Innovations has allowed us to incorporate artificial intelligence to increase the efficiency of the boroscopic inspections that we carry out daily on the blades of aircraft engines.
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BoB

Bag on Board is the best way for passengers to forget about carrying their luggage and waiting at the airport for their bags and focus on enjoying their trip thanks to the pick-up and check-in service.
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Gravity Wave

Together with Gravity Wave, we collect plastics from the Mediterranean Sea and its ports and transform them into useful objects, exploring new forms of circular economy
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Háblalo x Iberia

Designed under the concept of universal accessibility, Háblalo is the app that improves communication for people with hearing disabilities, language barriers or other communication difficulties.
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Renacen

The collaboration with Renacen allows our customers to immerse themselves in a world of virtual reality through which they can learn about our cabins, our experience or choose the seats for their next flight.
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Smartvel

Thanks to the collaboration with Smartvel, we are able to provide destination information in a continuous and accurate manner, adapting it to the constant changes in the environment.
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Technis

Implementation of video analytics systems to improve the operation of our VIP rooms with a direct impact on the experience of our customers.
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