A new way to get inspired and plan your trips with Iberia
Iberia's ChatGPT app
Iberia's ChatGPT app
Iberia's ChatGPT app is evolving to help customers plan their trips more naturally and flexibly, allowing them to discover destinations, compare options, and prepare for their next journey.
Iberia's ChatGPT app is an AI-powered conversational experience that allows customers to discover destinations, explore travel options, and advance their planning in a simpler, more personalized, and inspiring way.
With this evolution, the experience better adapts to each traveler's stage: from those who already know their destination and dates, to those seeking inspiration or needing to compare alternatives before deciding.
The goal is to bring inspiration, planning, and access to the booking process closer within Iberia's digital ecosystem, through a more visual, flexible, and customer-needs-driven interaction.
Objectives
01
Guide clients from initial inspiration to trip planning
02
Provide a more visual, flexible, and personalized conversational experience for various traveler profiles
03
Explore new digital channels that connect travel search with the Iberia ecosystem
Impact
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