Iberia launches its app on ChatGPT, a new conversational experience for discovering and planning trips

· The new experience allows users to search for flights, ask for inspiration, or explore options based on dates and preferences from within ChatGPT.

· The Iberia app on ChatGPT is globally available within OpenAI's app directory, from where users can select Iberia and start a conversation.

· Iberia continues to explore new digital channels that guide customers from initial inspiration through to the booking process.

Iberia today presents its app on ChatGPT, the latest evolution of its AI-powered conversational experience, at South Summit, one of the leading international innovation and entrepreneurship events.

The Iberia app on ChatGPT is developed with OpenAI technology and allows access to more natural, flexible, and contextualized search experiences within ChatGPT. With this evolution, Iberia continues to explore new digital channels capable of guiding customers from initial inspiration through to the booking process within the Iberia ecosystem.

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A more flexible experience, tailored to each traveler.

The Iberia app on ChatGPT adapts to each traveler's planning stage. To access it, users can start their prompt with “Iberia”; the app will then appear in the conversation and use the relevant context to help complete the task. The first time it's used, users will be asked to connect the app so they know what data can be shared.

From there, users can search for flights, ask for inspiration on destinations, or explore options based on their dates, preferences, and trip type. The app is globally available and can also be found in the app directory within ChatGPT or via this link.

In this way, users who already know their destination and dates can access a direct experience similar to the Iberia app, by selecting flight and cabin before completing the booking in the company's usual environment. For those seeking inspiration or with flexible dates, the experience allows them to ask questions like “I want to travel in October to a city with good weather” or “I'm looking for a weekend getaway from Madrid,” and receive recommendations tailored to their preferences. Additionally, users can consult a visual calendar with options based on availability and price.

The conversation thus adapts to the user's real intent, allowing them to explore travel alternatives in a much more natural and simple way.

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A new step in Iberia's innovation strategy

“At Iberia, we understand innovation as a way to improve our customers' real experience. With the Iberia app on ChatGPT, we take a new step in using artificial intelligence to create more natural, personalized, and useful interactions, guiding travelers from inspiration to trip planning.”

Ferrán García, Director of Transformation, Innovation, Data, and AI at Iberia

The presentation of the Iberia app on ChatGPT at South Summit represents a new advance within Iberia's innovation strategy and its commitment to artificial intelligence applied to customer experience.

Following the launch of Iberia GPT, one of Iberia's previous conversational initiatives, the company takes another step towards experiences capable of guiding the user throughout the entire trip planning process, from initial inspiration to booking access.

The initiative is part of the activity of Iberia's Innovation HUB, aimed at exploring new digital solutions with an impact on customer experience and company operations.

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Iberia strengthens its support for the entrepreneurial ecosystem

In parallel, and coinciding with South Summit, Iberia also announces the extension of its On Business program for startups with a welcome promotion aimed at new companies. The promotion combines a €50 welcome bonus with advice from Iberia's innovation team, access to the IAGi accelerator and events within the entrepreneurial ecosystem, as well as benefits at Patio Campus. It will be available until July 31, 2026, for startups based in Spain, Portugal, or Latin America, by entering the welcome code “OB4STARTUPS”.

For more information, visit the following page: On Business for Startups

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