Iberia, present at the World Aviation Festival 2025
Iberia will participate in the World Aviation Festival (WAF) 2025 which will be held in Lisbon between October 7 and 9, one of the main global aviation events, with several presentations on customer experience, innovation and investment in new technologies. Our representatives will be at different panels and talks, sharing Iberia's vision on how to improve the travel experience, promote digitalization and explore new opportunities for collaboration through the Innovation HUB.
Our presence at the WAF
Iberia will actively participate in the festival, with several interventions by its managers in strategic panels and innovation spaces:
- Silvia Morán, Director of Customer Engagement at Iberia, will be part of the panel “How can airlines create a seamless, unified passenger journey to deliver a strong brand message?”, which will address how to build an integrated and coherent experience for travelers.
- Beatriz Guillén, Chief Customer Officer of Iberia, will participate as a panelist in “Future-Proofing Passenger Experience: Leadership, Talent, and Tech”, a roundtable focused on leadership, talent and technology as future levers for customer experience.
- Celia Muñoz Espín, Director of Commercial Strategy, Distribution and Alliances at Iberia, will star in a Fireside Chat Under the title “Unpacking how Iberia is revolutionizing distribution with NDC partnerships”, which will explain how Iberia is transforming air distribution through innovation in alliances and NDC technology.
- Martin Beitia, Head of Innovation, Design & Research at Iberia, will be present at the Start-Up Pitch Competition, supporting the presentation of innovative projects and the connection with startups that provide disruptive solutions to real challenges in the sector.
What are we looking for?
During the WAF, the Innovation HUB will be open to:
- Meet with startups and entrepreneurial teams with disruptive ideas in aviation, mobility, customer services, operations or sustainability.
- Explore pilot collaborations that can be integrated into real operations, whether in Iberia, in the IAG group or in shared projects.
- Evaluate emerging technologies and business models that fit with our focuses of innovation: digitalization & data, customer experience improvements, new products in the travel ecosystem, applied research, and the open innovation ecosystem.
If you have a solution that can provide value in aviation, mobility or customer experience, and you want to talk to us at the WAF, get in touch. We are willing to listen to you, evaluate your proposal and explore real synergies. We want to take advantage of this meeting to continue building the future of aviation together with those who are transforming the industry.
